Here's to the crazy ones that change the world: Digital Parents Conference 2012

"Here's to the crazy ones, the misfits, the rebels the troublemakers. The round pegs in the square holes, the ones who see things differently. They're not fond of rules and they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them, about the only thing you can't do is ignore them, because they change things, they push the human race forward. And while some may see them as the crazy ones we see genius because the people who are crazy enough to think they can change the world are the ones who do."

Today I spoke on a panel at the Digital Parents Conference in Melbourne on working with brands. I started the session with this ad from Apple in 1997 because it is so inspirational and it still rings true today. The only thing that is a little different is that genius is no longer only found in the ranks of famous people.

It is found in the true story of someone's life, the humour that keeps someone else going, the drive another has for a good cause and the courage they all have to share part of themselves on their blog. Social media is a revolution, it gives nobodies a voice and it moves influence back to many rather than few.

That passion and influence is worth more than a bottle of moisturiser, and I hope from today we will realise that when we choose to collaborate with brands that we love and are passionate about, we'll remember that.

 I dedicate this to any one with an internet connection. You can change the world and if you are not certain well you can be certain that some of you have already changed at least one life today.

I have listed the twitter handles of those who moved me today below, please add your gamechangers too!

Kristie @HesperasGarden

Andrea @FoxinFlats

 Clint @ReservoirDad

Zoey @GoodGoogs

Georgia @Parental_Parody

Kate @Katesaysstuff

Nathalie @EasyPeasyKids

Emma @Realityraver

Dorothy @singular_insane

Lisa @sawhole

Gemma @mybignutshell

Darren @problogger

Shae @freerangeShae

Lucy @diminishingLucy

and of course Maria @mums_word Trae @glowless Kirrily @shortn_tweet and Brenda @mummytime who made it all happen!

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SAD MAC: Apple ain't all Genius it seems

It seems the online gods are having a bit of a laugh with me of late. Firstly our telco decided to move our internet connection in such a way that once it was on the new system it didn't work. Look I used to work for a Telco and I know the spaghetti wire world that our internet connectivity is tenously balancing on, so the word 'migration' strikes fear into the hearts of most Telco workers because it loosely translates to call centre meltdowns and 24 hour days.

Secondly less than two days after getting back online, and being rightly credited for my downtime (Thank you iiNet) my infant-aged MacBook Pro, actually it is better described as 'my right arm' carked it. My little silver slice of former perfection is now telling everyone it comes across "I've had it, no more blog posts, no more tweets, facebook shits me too, and don't bloody start me on Google+! And do you think 11GB of photos is enough? no? Well just piss off then and leave me to die". Not so helpful from something that is currently storing the data from the last ten years of my life. And as it is our home computer it also has my whole family's life recorded on it.

But the real shite happened when I went to my beloved Apple for help. When it first died I called the Apple Ambulance and they tried CPR and then advised I rush it to Emergency, aka the Apple 'Genius' Bar. It seems 'Geniuses' are in high demand and I would have to wait five days to see one in the City. But if I felt like travelling 28km north I could see one that afternoon and the genius on the phone said they probably could have me up and running that afternoon. So off we went and 40 minutes later we were in the hands of a genius. This Genius was very friendly and kind and gave all the appearance of being as useful as a Mac itself. Problem was he's not really a genius, and it became apparant quite quickly that 'Genius' in an Apple Store could as easily mean 'Useless smiley fellow'.
Upon trying a data-transfer once and failing, they discovered the hard drive wasn't a standard Apple part and found it difficult to hide their relief at sending me on my way with my too-hard basket hard drive. Not before they made me drive all the way home though. So over 100 km later I said "It would be nice if you guys compensated me in some way for all this trouble given you have wasted my time and money and NOT fixed my computer, nothing drastic just a show of good will like an iTunes gift card or something?' With the smile never leaving his smug face "I'm sorry we can't help with that here".

If my Mac was fixed this pic would be so much funnier! May be it's a good thing they're not Geniuses.

Of course not, your customers actually don't matter any more because you have turned into a smiling robot. It would have made more sense if he said "That.is.outside.our.parameters.of.performance. Buzzzzzzz. Stop. Refusing.politely. Sign.here.thank.you. Have.a.good.day". "Well I was having a good day until I spent 3 hours of my life affected by Geniuses such as you. Thank you too for absolutely nothing".

And there ends my long, long, long love affair with Apple. See this is the problem with great branding. We forget that the brand is not our friend. It is not even human and the more powerful it becomes the less likely it is to give a flying f**k about you. How quickly they forget that the relationship between a customer and a company is symbiotic and therefore precious. The reality is the real customers are their shareholders and although customers have put them where they are, it is rare to have any real respect for them.

I thought Apple were different, and not just because of their ad campaign. Even they are starting to forget they are dealing with people, with busy lives, families, pressures and values. Values about courtesy and consideration for others. And making good when you stuff someone around. If you don't you lose that person, they are the rules of life. And while ever your customers are human - you have to follow them, no matter how automated you become, or you will lose them, like you have me, one of your most loyal.

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DAMN YOU CORRECT! HUH?

You probably don’t need convincing to appreciate the perfection of the iPhone. It is a beautiful thing that people would quite happily have sewn in to their arms if they could, such is the attachment it evokes. But like everything it has it’s quirks, and autocorrect is probably it’s most infamous. 

The annoying word changes iPhone Autocorrect comes up with have made teenage girls tell their mothers they’re pregnant (pregnancy test instead of practice), straight guys announce they are Gay (out of closet instead of clinic) and my personal favourite, a first date crime due to lobster and fillet mignon (killing instead of kissing)!

So it is logical that Apple has decided to fix it, releasing software last week that will stop this embarrassing, annoying, life-changing tool, and bringing it more in line with the superior Android spellchecker. So once again the iPhone is perfect and you know what, I’m disappointed. Maybe I wouldn’t be if I was someone that told my partner I wanted to jump them but iPhone changed it to dump, but I’ve been lucky to be one that has just stood by and LMAO at some of the epic Autocorrect fails. And an Aussie hacker found a work around for those that really have been burned anyway. So now what are we going to do? Perfection is boring Apple. 

The software update, that was released on Thursday also helps with battery life on devices running the new iOS5 software and enhances Siri for the Australian accent. But I reckon putting up with these two issues is worth it if one day you get to tell your Dad you want his P¢nis (*Prius)! 

Will you miss the old Autocorrect like I will?

  

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"The architect of our lives" RIP Steve Jobs

RIP Steve Jobs 

1955 - 2011

“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Steve Jobs, 2005

The quote above comes from a speech everyone should watch. Not because the man died today, not because he was arguably the most amazing visionary of our time but because he understands humans. Like the intuition he has embedded in his products, he seems to have amazing insights into the human condition. His journey has taught him some truths about life, death and fulfilment. And as the world loses him, let us not forget the brilliance he has left us with but celebrate it by being brave and true to ourselves. 

My tributes:

 The Daily Telegraph "Innovation which captures very soul of humanity" 

“Sometimes life hits you in the head with a brick. Don't lose faith." Steve Jobs, 2005 

Thank you Steve Jobs for inspiring the world.

If you would like to share your thoughts, memories, and condolences, please email rememberingsteve@apple.com

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Steve Jobs and following your heart R.I.P

I was meant to write here yesterday but my content got nicked by The Daily Telegraph. So here's the embarrassing back story instead.

Do you like the professional shot?
Note the strategically placed sunglasses and perfectly coiffed hair! 

I don’t know whether a man half way around the world knows that, in part due to his life’s work, a woman he doesn’t know from Adam is crying because he is off the planet inspirational and she's just heard he is gravely ill.

Sitting minding my own business in a library courtyard on Sunday I was unknowingly about to be rocked to the core, just by clicking play on Steve Jobs’ 15 minute speech to Stanford graduates in 2005. Despite being someone who can’t sit still without a tweet or two every few minutes, I was mesmerised from the start. A lady sitting next to me was also I realised, after she asked me whom I was listening to. "Steve Jobs", I replied, suddenly overwhelmed. “What a nutter!” I thought, “bursting in to tears in front of a stranger!” She was lovely and offered me a tissue. How embarrassing, but really when faced with words such as these below, probably the most logical reaction.

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs

This man had already made my life more beautiful and more effective and now he was telling me to follow my heart. Should I have expected anything less? And then I find this out because he is close to the end of an all too short and brilliant life. I wanted to rage against the gods, “why him, why take him when there are lesser men who you could take”, but he has an answer for that too.

“No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.” Steve Jobs

And this...
“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Steve Jobs

So I dried my eyes and started to write about this man that I don’t know. And I took his advice literally and with my heart in my throat, I summoned the courage he talked of and sent the finished product off to a major newspaper. And the next day as I was telling myself I had lost nothing by sending it, except maybe a little pride, I read an email asking me for a photo of myself and that my story was to be published the next day!

I will cry again for this man I’m sure, his life’s work has been a part of my life for 17 years and his absence will be felt acutely. But today I am just thankful, not only for him giving me my favourite products in the world but for inspiring me to have faith in myself and be brave. 

He is truly the architect of our lives and our futures.

If you met Steve Jobs, what would you say to him?

© My IdeaLife, 2011, All rights reserved.

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